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An executive summary acts as an elevator pitch for your business plan, vital for both entrepreneurs and CEOs focused on long-term growth. While writing it is relatively short, it can be challenging due to its multifaceted purpose. This tutorial offers five essential tips for crafting an effective executive summary and highlights key information to include. Positioned at the start of a business plan or "About Us" page, it must be compelling and engaging, capturing the reader's attention. In one or two pages, it should outline your company's story and other critical elements that convey the essence of your business. A common mistake to avoid will also be discussed.
