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In this video tutorial, the presenter discusses cleaning up your email list to enhance marketing email campaigns. A key point is that it’s important to avoid using scraping tools for spamming and to ensure compliance with laws like the GDPR. The speaker emphasizes that maintaining a clean email list can improve email deliverability. A high bounce rate, with 20-50% of emails bouncing back, can signal to email service providers that the list is poor quality, often indicating that it might have been purchased. The tutorial aims to demonstrate effective methods for list cleaning without using scrapers, while highlighting the importance of legitimate interest in email marketing practices.
