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- Email marketing is the life and blood of e-commerce, but if youre using it wrong, it wont generate you any sales. When you look at companies like Overstock do you know where theyre getting the majority of their sales from? Email marketing. Thats how powerful it is. Hey, everyone, Im Neil Patel, and today Im going to share with you seven e-commerce email marketing tactics that work like a charm. (bouncy synthesizer music) Before we get started, make sure you subscribe. And if youre on YouTube, click the alert notification. That way when we go live youll get notified, whether its YouTube, Facebook, LinkedIn, youll get notified every time I go live with cutting edge marketing techniques. How many of you use email when it comes to e-commerce marketing? I know a lot of people do, but Im curious, and if you do, what are your results? Because Im about to break down seven tactics, and if you use these, your numbers will go up. Tactic number one, scrub your list. The reason I say