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In this tutorial, Jacob shares a cold email template for selling conversion rate optimization services. He highlights that, contrary to popular belief, cold emailing is not dead, but the approach needs to evolve. Jacob, who has generated over a million dollars in sales through cold emails, emphasizes the importance of a unique prospecting strategy due to the increase in outbound emails and calls since 2020. He notes that generic pitches, such as simply stating the offer or claiming to double conversion rates, are ineffective. Instead, he advocates for a more engaging approach, inspired by industry leaders like Alex Berman. Jacob aims to provide a script and strategy that stand out in a crowded inbox.