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CLAIRE FREEMAN: Hi, my name's Claire. I'm the founder of My Plus One and Airspruce. My Plus One is a web platform that connects travelers with the most interesting locals and places to stay in five cities. And Airspruce is a new service that allows people to have their Airbnb or other property listing written by a professional travel writer. I'm going to talk to you today about PR and share some tips with you. There's some great new tools out there to make reaching the media really easy and more affordable than it was before. And I'm also going to run through how to write and create a press release and some tips for doing that. So building good relationships with the media is really important for getting your startup heard and receiving press coverage in publications, which can help the business grow so much. I launched My Plus One a few years ago in Berlin as Plus One Berlin. And there was a lot of media attention, which was fantastic for helping the business grow. It was featured in...