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The key to creating an exciting brief lies in what you put into it. While facts are essential, briefs should also inspire and spark creativity. The format of the brief is crucial, as pages filled with blocks of text may not be the best way to convey inspiring information. Additionally, the creative aspect of the brief is equally important, as it should ignite creativity in the minds of those receiving it. Planners must find ways to effectively communicate their ideas and set off explosions of creativity in the minds of creative individuals.
