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you probably sell gift cards but do you use them to market your business maybe not in this episode I will share with you one of seven ways we teach and how to market your business using gift cards hi Im Doris uka founder of inspiration management let me start with some facts there are over 100 million dollars spent on gift cards annually 93 percent of US consumers purchase or receive a gift card and consumers spend an average of two hundred and thirteen dollars a year on gift cards and heres the thing 83% of corporations use gifts and prepaid gift cards for employee incentives and heres the biggie seventy two percent of consumers will spend thirty percent more than the value of their card and 90 percent of gift cards are used within the first 60 days so as you can see gift card giving is very very popular and it should be used as a marketing mix for your spa or Medi spa business okay so heres the first strategy out of the seven use gift cards as a trial for first-time visitors so