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- There is more to SEO than just on page factors. Hey everyone, Im Neil Patel, and today, Im going to break down how to audit your websites SEO for rankings beyond just technical fixes. (upbeat music) Before we get started, make sure you subscribe to this channel, and if youre on YouTube, click the alert notification. Most SEO audits are focused on technical fixes. While these are important, theyre just not strategically aimed at improving rankings for specific keywords. You want to use a traffic analyst or an Ubersuggest, and more specifically, the keywords by traffic report. This will end up showing you the keywords that are sitting on pages two and three. If the keywords youre ranking on those pages are directly related to the main topic of the page, then what I want you to do is add additional H2 subheading including that keyword within that page, and I want you to write a few paragraphs talking about the main keywords around that topic that rank on page one for this keyword