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so lets take a start at business models and customer development but you know before we even begin one of the first questions i tend to ask is what is a company what is it that im trying to actually start just for the sake of this class i think we ought to use this definition a company is a business organization which sells a product or service in exchange for revenue and profit so explicitly for the purpose of this class im eliminating non-profits let me be clear you could use the business model canvas and customer development to go through the process for non-profits but actually having some goals that are fairly concrete revenue and profit allows us to measure whether were succeeding and failing in very clear ways and that leads us to the question whats a startup he told us what a company is but how does a startup differ and for me you have to know i spent 20 years doing eight startups and i never could have given you a definition off the top my head what a startup is i always
