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Monica Talley, a director at Trademark Two, discusses increasing brand market value and revenue through trademark licensing. This practice allows trademark owners to permit third parties to use their trademarks, benefiting both parties. Trademark licensing significantly contributes to brand value and profitability, with global retail sales of licensed products exceeding $200 billion annually. It offers brand owners a way to expand brand awareness into new product or service categories that might be challenging to enter independently. Moreover, licensing facilitates rapid entry into new geographic markets, historically favored by licensees in entertainment, fashion, and luxury sectors.
