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In this video, Jenn outlines the step-by-step process for creating a hotel marketing plan and offers a free downloadable template. The marketing plan is essential for both new hotels and annual business planning, serving as a fundamental reference throughout the year, despite potential changes. Typically, the General Manager and department heads convene each summer to establish the overarching objectives for the upcoming year. Following this, individual teams develop their strategies and budgets to support these goals. Jenn emphasizes the importance of having a marketing plan as the foundation for effective hotel marketing.
