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A social media policy is an internal document guiding employee interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms provide opportunities for branding and customer engagement, they also present risks, such as damaging posts that can harm a company's reputation. This video tutorial explores the importance of social media policies and what an effective one should include. The presenter, eFORMS, highlights their extensive database of documents and encourages viewers to watch until the end for a customizable social media policy link. The video aims to clarify the distinction between social media policies and social media strategies.
