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In this video, Chris Bales from the Sponsorship Collective provides training on creating effective sponsorship proposals. He emphasizes that while proposals are often misunderstood, they are critical in the sponsorship process. Bales outlines the importance of designing a proposal correctly, noting that there are both poor and excellent ways to construct one. He plans to present three proposal templates to help viewers enhance their pitching skills. Additionally, he encourages viewers to join their private Facebook group for free training and resources, and asks for support through likes, subscriptions, and notifications for future content updates.