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welcome to the world of deep tech in our previous video we looked at options they protect exclusivity between parties that are considering entering into a commercialization agreement once either the grantor or the grantee of the option decides to exercise the option they need to get down to negotiating the licensing or assignment agreement to secure the commercialization rights here we will look at licensing a license is a contractual agreement where the selling party called the license zone allows the buying party the licensee to use her ip assets in exchange for a financial consideration from a licensed server perspective licensing is a great way to take her ip assets to the market without a large investment required to do it she can also expand her market by licensing her solutions to establish players in new markets its also cost effective way to monetize her assets from a licensing perspective licensing can save both resources and time it can help him strengthen existing product
