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Book marketing packages often include a press release for the book launch, but are they truly effective for authors? This video discusses the role of press releases in book marketing and whether they can help you gain media attention. Press releases were popular in the 1990s for attracting media interest, but their usefulness in the current digital age is debated. Julie the Book Broad from Book Launchers emphasizes the importance of professionally promoting nonfiction books to make an impact, grow your brand, and increase revenue.