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Melanie Mara and Aaron's group created a multi-method marketing research proposal focusing on the impact of COVID-19 on online and brick-and-mortar shopping perceptions. The research question explores consumer perceptions before and during the pandemic. The managerial decision problem aims to understand the effects of COVID-19 on shopping at both types of stores, specifically looking at consumer buying patterns with Under Armour as a case study. The group chose to study this topic due to the global prominence of the pandemic. Their secondary research analyzed peer-reviewed sources to inform their proposal.
