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In this tutorial, Monica Talley, a director at Trademark Access, discusses the importance of trademark licensing in growing the market value of brands and generating additional revenue. Trademark licensing allows trademark owners to permit third parties to use their trademarks for mutual benefit. It is a key driver of brand value and profit, with global retail sales of licensed products exceeding $200 billion annually. Licensing enables brands to expand into new product categories and geographic markets quickly. Trademark licensing is particularly popular in industries such as entertainment, fashion, and luxury goods.