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In this video tutorial, Trevor Bragdon from Seven Figure Fundraising discusses the importance of creating a great thank you letter for donors. He emphasizes the simplicity of thank you letters, mentioning that they only need to thank the donor for their gift and remind them of the reason for giving. Bragdon explains that some thank you letters may lack a personal touch or come across as too corporate, but introduces a template called the five sentence thank you. This template follows a storytelling and pitch framework called look back, look down, look forward. The five sentence thank you starts by thanking the donor in the first sentence and then continues with a personal and warm message.