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In this video, the speaker shares a complete social media strategy template used for Fortune 500 brands. Viewers are encouraged to subscribe for weekly videos on social media hacks and tutorials. The template helps map out goals and steps to achieve them. By the end of the video, viewers will understand how to build a social media strategy with all key elements. A downloadable template is provided in the description. The strategy focuses on achieving business goals such as increasing sales or improving client retention.