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In this video tutorial, Scott Bartnick, one of the founders of Otter PR, discusses press release distribution. He explains the importance of getting your press release out there to reach a wider audience and highlights two main reasons for doing so. The first is for SEO benefits and to gain visibility on various affiliate sites such as Yahoo Finance and Fox. The second reason is to establish credibility with the "as seen on" tag. By distributing your press release effectively, you can increase the reach and impact of your story.