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Many book marketing packages include a press release for the book launch, which provides details about the book and aims to attract media attention. This video discusses the usefulness of press releases for authors, especially in the context of book marketing. Press releases were popular in the 1990s for getting media attention, and this video addresses their relevance in the modern publishing landscape. Julie the Book Broad from Book Launchers emphasizes the importance of publishing a nonfiction book that can make a significant impact on readers, enhance your brand, and generate income. (359 characters)