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[Music] hi my name is Derek Fahey Im a registered patent attorney and trademark attorney with the plus IP firm and this is going to be a brief video on what to do when you receive a cease and assist letter so again first off Im Derek Fahey Im a registered patent attorney and trademark attorney and we deal with litigation of intellectual property issues quite often this video is related to trademark related cease and desist letters patent C and assist letters are similar but theyre very different legally speaking so the rights are different that will be a separate video this is just for the trademark cease and assist letters so youve got a letter that says somebody else has Superior rights over the brand that youre currently using for your business your product your service name now what do you do well you have several options so were going to go through them one by one and Ill explain to you some pros and cons for each one the first one is to do nothing many times that may not
