Clean look in the Product Launch Press Release

Aug 6th, 2022
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How to clean look in the Product Launch Press Release

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Whats the secret to a successful launch? Well, I just wrapped up a launch over the last week or so, and in this video Im gonna pull back the curtain and show you exactly how I did it. So keep watching. (upbeat music) Hey posse, whats up? Its Alex coming at you this week with a super juicy behind the scenes snapshot of how we do all of our launches over here at the Copy Posse. But before we get into all of that, if youre new to the crew, welcome. Right here on my channel, youll get the low-down on the copywriting, marketing, branding, and entrepreneurship tips you need to kick ass and take names in the digital age. So if that sounds good to you, you know what to do, go ahead and hit Subscribe below and dont forget to ring that bell to be notified when my next video goes live. Now, if you saw my video last week, you know we talked all about the art of social selling and how many, many brands will use their social media to promote their offers heavily from fall to spring every year

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The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
For an example, take a look at this press release from Sony Electronics. At the bottom, there is a section with the heading About Sony Electronics, Inc. This is where the company boilerplate appears: If you take a look at some other press releases from Sony, youll see the exact same text repeated verbatim.
A boilerplate is a one-paragraph company description at the very end of your press release, along with your contact details for more information. To write your press release boilerplate, determine your angle, describe your business, and add a call to action and contact information.
The standard elements of a press release: headline, dateline, lead, body, company info, media contact information. A specific audience that its targeted to and the news articles they read. Information on why your product is worth talking about and why anyone should be excited about it.
What is a boilerplate? In marketing, a boilerplate serves as the consistent overview of a company and is a key part of a brands messaging and overall marketing strategy. Essentially, it acts as an elevator pitch, describing what a company does and why.
A boilerplate is a brief paragraph at the end of a press release that highlights a company and its core business information. Its a standardized copy, so you often see the same paragraph concluding every press release unless the company undergoes some considerable change that warrants a new boilerplate.
I have an important announcement regarding the [add product] . You already know about the [add main benefits here ], and with the launch being just over a week away, I am today announcing a pre-order sale. If pre-ordered today, you can get the [enter product] with a 50% discount and a secret bonus.
Here are what you should include in the boilerplate in a press release: Company History. Company Logo and Tagline. Aspirations. Key Data in Numbers. Unique Selling Proposition. Benefits and the Market You Serve. Website URL and CTAs.

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