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J.J. and I are going to tell you exactly what you should do and what order you should do it in so that your marketing works. -Donald Miller. In order to grab the audiences attention, we have to create a first impression that we have the potential to help them survive, and thrive. That could make them stop what theyre doing and read more about us. The next question they are looking to answer is how exactly can we help them survive in detail. That is where your longer explanations and stories come in. After some time of education, the reader will say all right, I now understand how the content can help me, its time to commit. Thats the point where he buys your product. Note that to attract customers you should use marketing, and not branding. Branding is when you say things like Save money, Save time assuming the customer already bought the product. Marketing is when you say The oil that you need to replace once a year assuming they have no idea what
