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In this video tutorial, Emily Probst from Modern Machine Shop explains the steps to write and submit a press release. She emphasizes the importance of deciding on the topic of the release, such as new products, technologies, events, or mergers. A press release serves as a communication tool to showcase what's happening in your business and grab the attention of the audience. Being concise is crucial as journalists receive numerous press releases weekly. By sending out information about your business, you could potentially turn a press release into a significant story in the manufacturing industry.
