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- In this video, (upbeat music) Im gonna be teaching you everything there is to know about SEO silos and website architecture. First, what is an SEO silo? This concept refers to a standardized structure of your website where certain pages will link to each other based on a thoughtful, standardized pattern, typically based on relevance. If that sounds confusing, dont worry, Im gonna be breaking this down very, very soon. But first lets talk about the benefits of a planned site architecture. The first benefit is topical relevance. When you have a page about protein powder and you have other pages on your website about protein powder linking to it, guess what? Google thinks are a little bit more about protein powder and when you make Googles life easier, they rank you higher. Second, you get a lot more mileage out of your link building. Your homepage. for example, typically gets more back links externally than any other page on your website. A lot of people call this back link value,
