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but we got a lot to cover today and Im so excited to share it with you and really I want to start because we could we could probably talk about a couple hours on on responding to guest satisfaction surveys but I want to start on you know why conduct uh guest satisfaction survey virtual event if if this is your first time welcome but if you havent been here before uh travel Media Group weve done tons of virtual events master classes uh boot camps all about responding to reviews why not just Encompass this information into one of those uh into one of those virtual events and the answer is is because theyre really two distinct strategies and types and its really evolved over uh this past decades right it we used to ask hoteliers you know whats your review response strategy about a couple years ago youd probably just respond yes Im responding or no Im not responding but today theres actually an art theres a skill and a craft to responding to reviews as well as these guest satisf