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[Music] hi im andrea sousa director of sales with vantage food and im here with laura williams hi im laura williams im the applications and technology manager at vantage foods i have 10 years of experience in the food industry working with specialty ingredients and today were going to be talking about customer solutions and were specifically going to talk about customer solutions for clean label and natural cakes and the big question is what is clean label it really can vary from customer to customer it can and it varies also between the customer the consumer and retailers and theres lots of challenges with clean label solutions where theres so much variability what are some of the things that youve seen some of the challenges ive had overcome is working with no artificial colors no official flavors and no artificial sweeteners a lot of places like to have pantry friendly where its only ingredients that you would find in your pantry at home no high fructose corn syrup no pre