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in this video Ill be taking this outdated uninspiring and boring packaging and showing you how I redesigned it into something that stands out amongst competitors on Supermarket shelves so the first point of action was to determine which items on the original packaging are necessary and which one one that stood out straight away as a got to go is the peanuts it gave an outdated feel and didnt really tell us anything about the product we didnt already know along with that I also removed the peanut butter spread image and the unnecessary text at the bottom of the design and the reason I was so Cutthroat of getting rid of elements was because space on packaging is Prime real estate as this is the last chance to sell to the customer so if it doesnt Market the product or as a legal requirement its gonna go this meant the remaining elements of the packaging were the logo a description of the product and some legally required information I then moved on to the layout of the new design fir