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in this video we will explore what clean label is and why it is so popular if you have gone grocery shopping recently you might have noticed some familiar products with a brand new design with the words simply or made with real ingredients does this mean weve been eating ingredients what exactly is going on this is a trend becoming more and more popular called the clean label while the label claimed organic is specifically defined by the USDA or the US Department of Agriculture its not the same with clean label or natural it is more defined by consumer trends like ingredient transparency avoiding artificial or synthetic ingredients and less processing customer demand for sustainability and ethical sourcing are also becoming part of clean labeling ing to the 2018 and Nova market insights report clean label claims are on 39% of new food products in the US the most common label claims are no artificial ingredients followed by non-gmo organic and natural as consumers want to know exactl