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Chris Bellis, from The Sponsorship Collective, discusses why sponsorship proposals are outdated and should be stopped immediately. Brands have recognized this for around 20 years, while only sponsorship seekers still insist on using them. The traditional approach of creating a package filled with lists, tiers, and logo placements is no longer effective. Successful sponsorship involves more than just this model. It is time to move away from sending out sponsorship packages that are often ignored by brands.
