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This tutorial covers key terms in software as a service industry such as AR, MRR, LTV, and CAC. The video explains the differences between gross versus net MRR, churn, and customer churn. It aims to help new employees understand the language of SaaS by providing a comprehensive overview. The topics include expansion, contraction, and reactivation MRR, as well as different types of churn rates. The video also discusses estimating lifetime value, cost of acquisition, and the benefits of negative churn rate.
