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want help to grow your business download bring the worlds first business advisor in your pocket to find out more visit brynge i or search the App Store today [Music] this is the show that teaches you how to write the right words twin will sales leads and customers today were talking all about how to write press releases that drive brand awareness and more traffic to your website but before we begin Kate let me ask you a question what is what kind of music do you like to listen to when youre writing I find out I cant listen to anything because if I do the lyrics start coming in to my writing so if I listen to a bit of Taylor Swift it all starts coming into my copywriting which isnt goods we love Taylor so we dont want her lyrics in our press releases not on this side note on this show okay lets get started so today were talking about how to write media worthy press releases and some people might know them as press releases but theyre also known as media releases any other terms