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marketers thrive on engaging with their audience its the foundation that builds trust and loyalty with customers the best way to boost engagement with your audience is to give them the content they want but how do you know what they want the answer marketing surveys stay tuned as i define what marketing surveys are and share 10 questions you can use to improve your content strategy hello its carol with boast lets begin by defining what marketing surveys are a marketing survey is designed to collect valuable feedback from your customers to understand your target audience including their characteristics expectations and needs the survey also helps you get an analysis of your competitors depending on the questions you ask the results you receive from the marketing survey can help guide your content marketing strategy your customers have all the information you need about who your target audience is a survey is one of the best ways to collect that information it can be challenging to kn