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hi everyone ian aldridge here from progressive legal uh just talking about trademarks uh further uh if you get a cease and desist letter uh what do you do um this is a really its a really serious thing um thats thats definitely the first part that you need to have a think about ive got a letter from a lawyer or someone else saying to stop doing what what were doing in terms of the business and using somebody elses trademark or intellectual property step one dont freak out step two dont respond weve had you know a lot of clients that um you know respond far too quickly and without getting some legal advice about what canon usually is a very serious issue so as soon as youve received a cease and desist letter you know think very carefully about it look at what theyve what theyre alleging gather some evidence create a chronology if you can of the timeline of events and seek out some advice as soon as possible dont delay thats the other thing usually cease and desist letters