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The social media news release is an innovative press release format that utilizes online and social media tools for effective communication with the broader online community. It incorporates traditional and social media elements, including videos, images, audio, hyperlinks, and relevant facts. The primary audience for this format is bloggers, as it provides deconstructed content—news, facts, and quotes—along with multimedia that enhances their blog posts. Additionally, it facilitates dialogue between organizations and bloggers and includes RSS feeds for content sharing. The concept emerged when a journalist expressed disdain for traditional press releases, criticizing their excessive spin.
