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In this video, Matt addresses how to write an effective cleaning contract, or "Kick-Ass proposal." He emphasizes four essential components that should be included in such proposals to increase deal closures while minimizing effort. He notes that while this guide is suitable for most proposals, larger prospects with complex request formats may require additional resources. The focus is on creating a standard proposal that enhances competitiveness. Additionally, viewers are encouraged to check out another video on utilizing AI to improve business operations and to like and subscribe for more content.
