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In the previous video, we were introduced to Joe, a vegan who abstains from all animal products and works at Pilla. He realized that his only option for lunch is to prepare his own meals, which he finds tedious. This prompted him to consider opening a vegan restaurant in Pilla to meet the lunch needs of others like him. To explore this idea further, Joe identifies a potential customer base: vegans living or working in Pilla. By initially narrowing his audience, he can better assess demand and validate his concept, allowing for the possibility of expanding the customer base later on.
