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Aug 6th, 2022
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How to Clean design in the Trademark License Agreement

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[Morris] Hi, Im trademark attorney Morris Turek. I protect individuals and businesses throughout the world by assisting them with their important trademark matters. Im commonly asked by both current and prospective clients whether they can allow someone else to use their trademark. Well, the answer is yes. A trademark license is basically an agreement whereby a trademark owner permits someone else to use the owners trademark in connection with specific products or services. Although a trademark license isnt required to be in writing to be enforceable, its strongly recommended that all trademark licenses be memorialized in a written and signed document. Although the terms of every trademark license are different and may be freely negotiated, all licenses must include certain provisions to be valid. For instance, the license must set forth the names of the parties agreeing to the license, a clear description of the trademark being licensed, the types of products or services that th

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A trademark license agreement allows the licensee to use (but not own) the licensors trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.
Exhibit 15.3 AdvantagesDisadvantagesDoes not require capital investment or presence of the licensor in the foreign marketRevenues are usually more modest than with other entry strategiesAbility to generate royalty income from existing intellectual propertyDifficult to maintain control over how the licensed asset is used1 more row
Unique identity International trademark registration provides global recognition for a product. International trademark registration helps fight against infringement, ensuring that the trademark owners get an exclusive right to one of their most valuable assets.
Registering your trademark with the U.S. Patent and Trademark Office (USPTO) gives you trademark protection throughout the United States, but it does not protect your trademark in other countries. To protect your trademark abroad, you need to register it with the foreign countries where you want protection.
The rules for registering a trademark are governed by the laws of the country in which the registration application is made these rules therefore differ from country to country.
In the United States, there is no requirement that a license agreement be recorded with the USPTO. However, other countries may require a licensor to record the license for it to be effective against third parties.
A licensed mark is a trademark that a franchisee, or other licensee, has obtained the right to display for a certain period of time. The licensee doesnt own the trademark, but the trademark owner has granted him the right to display the trademark for a limited time, and subject to certain conditions.
some have 4 Ps, some have 5; but in this world of Twitter and brevity, I am going to go with the three that matter most when you think about creating licensing approaches for software: Piracy, Portability, and Profitability.

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