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In this video tutorial, the speaker discusses key terms and concepts in software as a service (SaaS) industry, such as AR, MRR, LTV, CAC, and churn. They explain the difference between gross and net MRR, as well as customer churn vs. revenue churn. The speaker highlights the importance of understanding SaaS language for new employees and provides a comprehensive overview of MRR metrics, expansion, contraction, reactivation, and churn rates. They also cover negative churn rate and its benefits, along with estimating lifetime value and cost of acquisition in SaaS companies.
