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TONY: This video is part of the Google Data Analytics certificate, providing you with job ready skills to start or advance your career in data analytics. Get access to practice exercises, quizzes, discussion forums, job search help, and more on Coursera and you can earn your official certificate. Visit grow.google/datacert to enroll in the full learning experience today. [MUSIC PLAYING] SPEAKER: Can you guess what inaccurate or bad data costs businesses every year? Thousands of dollars, millions, billions? Well, according to IBM, the yearly cost of poor quality data is $3.1 trillion in the US alone. Thats a lot of zeros. Now can you guess the number one cause of poor quality data? Its not a new system implementation or a computer technical glitch. The most common factor is actually human error. Heres a spreadsheet from a law office. It shows customers, the legal services they bought, the service order number, how much they paid, and the payment method. Dirty data can be the result