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"Hi, I'm Emily Probst with Modern Machine Shop. Here's how to write a press release: 1) Decide what to write about - new product, technology, event, trade show, merger, etc. It's a communication tool to share business updates. 2) Be concise - journalists receive many press releases weekly. Provide clear, relevant information to catch their attention. Press releases can lead to bigger stories. Keep it short and to the point."
