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Today in PR decoded, we are discussing press releases and the dos and don'ts when it comes to creating them. A cheat sheet for creating the perfect press release is provided in the description. As a brand owner, it can be challenging to prioritize and condense all the information into one concise release. Many struggle with writing and understanding the rules of press releases. This video will cover how to create effective press releases and what to avoid. Let's dive into the world of press releases.