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Matt, Social Media Manager at Volusion, shares tips for creating an internal social media policy. It is crucial to engage with customers on social media while avoiding damaging your online reputation. He suggests 6 steps to create a policy, starting with determining its formality. For solo ventures, a simple approach suffices, but larger teams need a written document. Define "social media" broadly and draft the policy accordingly. Be clear on guidelines, account ownership, response times, and brand voice. Regularly review and update the policy for best results.
