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How to Write an Executive Summary by Bplans.com An executive summary is the first section in your business plan. It should be brief, no longer than a page or two. Write your executive summary last. Once the rest of your business plan is complete, it will be a lot easier to condense it down into a short summary. Do you need an executive summary? If you’re writing a business plan because you’re seeking a business loan or trying to get outside investment—yes, you’re definitely going to need one. Bankers and investors will want a solid, simple snapshot of your business. A good executive summary will grab your reader’s attention and motivate them to read more. If you’re writing a business plan as an internal tool to guide your growth or as part of your strategic plan, you might not need one. But it also might end up being a useful exercise. Especially if you’re trying to hone your elevator pitch. What should you include in your executive summary? First, feel free to pause this video and ta...
