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what is a creative brief creative brief is a meeting with the internal team where we give them a high level overview of the entire project we surface insights from our discovery session like the goals the challenges we face we get into the users and what's important to them talk about the brand attributes and then we define a very clear set of creative parameters so that they can design within by the end of the meeting we have clear assignments so each designer can go off and start working on the deliverables for the project
