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[Music] an organizations business model can be described with nine basic building blocks your customer segments your value proposition for each segment the channels to docHub customers customer relationships you establish the revenue streams you generate the key resources and key activities you require to create value the key partners and the cost structure of the business model but its not sufficient to just enumerate the nine building blocks what you really want to do is to map them out on a pre structured canvas this is what we call the business model canvas the tool that helps you map discuss design and invent new business models lets briefly go through the nine building blocks starting with a customer segments these are all the people organizations for which youre creating value this includes simple users and paying customers for each segment you have a specific value proposition these are the bundles of products and services that create value for your customers channels descri