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heres everything you should include in your design proposal youre going to start with a title page no duh then have a page where you restate the clients objectives what theyre trying to accomplish in this project then break your project down into phases usually three to five phases is the right amount make a visual example of each deliverable in each phase put in a page about your project management process to highlight how smooth the projects gonna go include the estimated timeline then of course you have to have the estimated price based on the scope you just presented to the client and then you finish it off with the next steps tell them if they want to proceed then youre going to move to the contract phase create an sow or statement of work thats it thats a design proposal present it to your clients and you will land more projects