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before you start designing logo as an illustrator we need to actually sketch a bunch of ideas out its a lot easier to do this with a pencil and paper or some people prefer a journal or some kind of notepad you can also use a pen but you wont be able to erase most likely so the idea is that youre drawing out a bunch of squares and theyre called thumbnails and you just draw it ideas in them so this will allow for more ideas more quickly so one tip is to look at composition how are the elements in these logos going to be composed so are you going to use some kind of rule of thirds are you going to put some things up top and have something centered have a symmetrically oriented logo are you going to use mostly letters and shapes and so on so it helps you just start composing the elements second tip is to try initials so a monogram style logo you might try to send to the client as part of your services not one thats just as spelled out but also a monogram or maybe even just one symbol
