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In this tutorial, Rimi from HubSpot discusses essential steps for growing your social media presence. Despite the saturation of platforms, with over 4 billion users in 2021, there is still potential for all businesses to succeed online by implementing the right strategies and tools. Rimi emphasizes the importance of focusing on one platform initially, rather than attempting to manage multiple at once. She acknowledges that managing social media is demanding work, especially for businesses, and highlights that adopting effective tools can significantly enhance social media efforts. Additionally, she promises to introduce a valuable free tool from HubSpot to aid in this process.
